Earn the title “Most Attractive Employer” after just one participation. ENJOB Personnel Services is THE example of how it should be done.
Decide to compete for the title “Most Attractive Employer in Limburg” and take the title immediately. That is not something that many other companies can achieve. So how did ENJOB Personnel Services succeed?
Is it all about throwing as much money as possible into campaigns, like spamming and begging friends and family? no. At ENJOB, things were a bit different.
None of it was planned. There were no months of preparation, a strategic approach devised or even interest in the title. Nevertheless, without a commitment, an employee of the company decided to give up ENJOB as a candidate.
Although the registration came as a surprise, it was also taken seriously. We're going to do it, marketing department decided.
“If you participate, you want to win that too. Even if it's sporadic,” says one of the marketing staff. That feeling that there is a secret chance to make off with the title comes from somewhere. Unless, as a company, you are bad at self-reflecting your corporate image, you can sometime assess how you, as an employer, come across in your region.
Still, you don't want to leave anything to chance. In addition, you will have to win votes to at least get through the first round. A strategy was devised.
There is one thing you really cannot live without, and that is your employees. After all, these are your ambassadors. It's real key to keep them involved in the company. There's his tool like Haployee enormously helped. - Marketing manager at ENJOB Group B.V.
Various campaigns were devised and launched.
• QR codes at “Hotspots” within the company
• Emails to colleagues, partners, customers and temporary workers
• Social campaigns (META ads/SEA)
What happened after a while? There was by far the most support from (sponsor) partners, customers and residents in the region. Voters who actually gave the company the title “AWGVL 2024" with little effort. ENJOB was already known as a company with a great corporate culture.
Sponsoring carnival clubs, local top athletes, starting entrepreneurs, events, sports clubs and so on. Over the years, ENJOB has collected a very extensive list of satisfied partners.
Often for a smaller consideration than would be real, but Wouter Beckx (Director) is fine with that. The favor factor was high.
After the first round of voting, a select final followed with various employers from Limburg. For ENJOB, it suddenly felt more serious than ever. The campaign was increased slightly, but it did not involve really exaggerated marketing budgets. Indeed, the basis — a genuine relationship with the region — had already been laid in the years before. After all, it was a matter of confidence that many of ENJOB's business and personal relationships were eager to help.
From surprise candidate to absolute winner
Not only colleagues, partners and customers continued to vote en masse, residents from the area also awarded ENJOB the victory. The concept of “showing who you really are and what you do for others” turned out to be a golden formula. And so ENJOB ended up on stage, surrounded by other leading companies, and received the title “Most Attractive Employer in Limburg 2024”.
What this profit really means
1. Proud from within: Employees feel empowered by the appreciation and recognition. There is nothing more powerful than a team that puts their shoulder to the wheel and sees that their efforts are being seen.
2. Increased visibility: The title generates regional (and sometimes even national) interest. Where potential new customers, temporary workers and partners come into contact with ENJOB's corporate culture in a positive way.
3. Spin-off into the future: The success offers momentum to continue investing in both staff and the local community. This continuous involvement boosts brand awareness, trust and growth opportunities.
The secret: real connection
The route to the title “Most Attractive Employer in Limburg” is a lesson in honest and sustainable relationships. It is not a short-term trick with an abundance of marketing promises, but a result of years of involvement with associations, sports clubs, events and starting entrepreneurs. When an organization shows that it not only goes for its own profit, but also supports the region, that favor factor comes naturally.
Future plans
For ENJOB, it's not just this one win. The vision goes beyond a ribbon or a trophy. In the coming years, the company also wants to continue to develop:
• Further expansion of the sponsorship program: Focused on local sports talents, social initiatives and young entrepreneurship.
• Continuing to invest in culture: Maintaining the friendly, open atmosphere with room for innovation, so that employees continue to develop.
• Growth in the region: New collaborations with municipalities and companies, because together you are stronger.
Lastly
What started as an unforeseen registration by an enthusiastic employee ended in an inspiring success story. ENJOB shows that if you really believe in your mission, invest in your people and stick to genuine, local relationships, you can suddenly win a lot of voices and hearts. The adventure as 'Most Attractive Employer in Limburg 2024' has now begun — and the rest of the region is watching with great interest.
